When it comes to getting an updated headshot, one of the biggest questions is “why does it matter?”
1.) Your headshot sets the foundation for your brand. It’s usually the first thing potential clients will see, so it’s important to set a good first impression.
2.) It will help you establish the tone and feel of your brand. Are you professional? Approachable? Creative? Your photographer can help you choose the right location, outfit, pose, and facial expression to get your personality across.
3.) It shows that you’re willing to invest in your business and helps to keep your brand consistent across platforms.
4.) Having an up to date headshot helps to build trust with anyone that uses your services. You don’t want to catfish your new clients with a decade old photo!
You might use your headshot on a professional network like LinkedIn. You could also use it as a profile picture for your brand’s social media. Your audience will now start to understand who you really are.
So in summary. Yes, headshots matter! And selecting the right photographer is just as important.
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